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Asahi Kasei Debuts at the Top Spot on Japan Top Employers 2013

SINGAPORE, July 9, 2013 /PRNewswire/ —

Based on the preferences of over 3 500 students, Universum releases the talent attraction index “Japan IDEAL? Employers 2013” based on an independent survey conducted in the country. In the business category, Bank of Tokyo-Mitsubishi UFJ takes the first position, followed by Mizuho Bank and Mitsubishi Corporation. In the engineering/natural sciences category, Asahi Kasei makes its debut on the ranking at the top spot, followed by Sony and Toyota Motor.

Females prioritize work/life balance over security or stability in their jobs

“To have work/life balance” and “To be secure or stable in my job” are equally important career goals to university students in Japan but there is a distinction between the preferences of males and female. Unlike their female counterparts, the male cohort emphasizes more on security or stability.

Jessica Hedlund, VP of North Asia at Universum says, “Japanese employers – especially privately-owned national companies – have always been preferred over international ones. However, when we understand the difference in career goals between male and female talents, we also notice that a bigger proportion of females (21%) want to ‘work for an international company/organization’ than males (15%).

Management consulting and Engineering and Manufacturing are the most preferred industries

Business students choose management and strategy consulting, followed by banks, as their preferred industries to work in after graduation. All of the global management consulting firms featured in the study have climbed several positions on the ranking. Students in engineering/natural sciences prefer to work in the engineering and manufacturing sector, followed by the chemical industry.

Few international companies on top 20 but all making significant progress

The only international companies that make the top 20 of the rankings are Apple, Google and Goldman Sachs, which have made significant progress in their popularity among Japanese students. Ms Hedlund adds, “Only 15 per cent of our respondents prefer to work for an international company/organization, which remains in stark contrast with other countries in the region.”

The Top 10 IDEAL? Employers:

Japan Top 10 Business

  1. Bank of Tokyo-Mitsubishi UFJ
  2. Mizuho Bank
  3. Mitsubishi Corporation
  4. Sony
  5. Itochu Corporation
  6. All Nippon Airways
  7. Apple
  8. Google
  9. East Japan Railway
  10. Nintendo


Japan Top 10 Engineering / Natural Sciences

  1. Asahi Kasei
  2. Sony
  3. Toyota Motor
  4. Panasonic Corporation
  5. East Japan Railway
  6. Canon
  7. Honda Motor Company
  8. Google
  9. Shiseido
  10. Ajinomoto


Visit for additional details about the ranking.

About Universum

Universum is an international company which specializes in the field of employer branding. For more information, go to

For media queries, please contact:
Joyce Lee
Marketing Manager – APAC
Tel: +65-6536-7524

Jessica Hedlund
VP, North Asia
Tel: +86-1347-2527662