Venue: Tokyo Big Sight, Japan
Organizer: Reed Exhibitions Japan Ltd.
POST SHOW REPORT
Achieved a Huge Success!
Breakthrough the way to “Asian Hub“
FASHION WORLD TOKYO 2018 [APRIL], Japan’s largest exhibition for fashion industry, was held on 4-6 April., 2018 and ended with a huge success.
The show consist of 7 specialised shows to cover whole supply chain of the fashion industry. At its 5th edition, April 2018 show gathered AW collection and attracted professionals in the industry from all over the world.
Indeed stepped forward to make the show as an “Asian Hub” of the industry.
KEY FIGURES
COUNTRIES/REGIONS of EXHIBITORS
EXHIBITION OUTLINE
Exhibition Title:
FASHION WORLD TOKYO 2018 [APRIL]
Dates:
4 [Wed] – 6 [Fri] April., 2018
Venue:
Tokyo Big Sight, Japan
Organised by:
Reed Exhibitions Japan Ltd.
Co-held Event:
Conference
Exhibits:
Manufacturers/Wholesalers/Trading Agents dealing in:
– Women’s, Men’s Wear
– Bags
– Shoes
– Accessories
– OEM/Sourcing
– Textiles etc.
Visitors:
Buyers from:
– Department Stores
– Boutiques
– Mass Retailers
– Online Stores
– Importers etc.
Professionals from:
– Fashion Manufacturers
– Press
– Fashion Industries
etc.
OVERVIEW -WHERE ONE’S BUSINESS STARTS
FASHION WORLD TOKYO [APRIL] has established following its autumn edition and the show is
now well known for Japan’s largest fashion trade show.
The show offers the best business platform to professionals in the industries by covering whole
supply chains of the fashion industries from production to brands and by providing educational
opportunities at conference programs. It is a must-attend event to catch up with Japanese market and
also getting popular among Asian market as the number of international participants increases year
by year.
FASHION WORLD TOKYO consists of 7 specialised shows under 2 big pillars.
One is “Brand Products”. 5 shows are themed each category of fashion item (FASHION WEAR
EXPO, BAG EXPO, SHOES EXPO, FASHION JEWELLERY EXPO, MEN’S FASHION EXPO),
and provide the best venue sourcing for buyers, importers, distributors of various retailers.
The other one is “Manufacturing”. FASHION SOURCING TOKYO and TEXTILE TOKYO offer
various solutions for apparel manufacturers, designers, new comers starting brands and so on.
Here is an example of actual story seen at the show that proves this show is one-stop event for the
fashion business.
A fashion designer came to the exhibition to find a fashion manufacturer for his design. He used
“Matchmaking Service” (details in the next page), and after going around many exhibitors , he
successfully made a contract with one of the exhibitors. Then he also visited “booth reservation
counter” to book his very own booth for the next event so that he can effectively start to sell off his
products!
This example shows how the FASHION WORLD TOKYO is effective for those who work in
fashion industries.
Another important feature is that the show gathers many Asian buyers. The number of international visitors is, as estimated, remarkably increased and this year it broke the record that FASHION WORLD TOKYO had before. Asian buyers from Korea, China, Taiwan, Indonesia, Malaysia, Singapore, Philippines, etc. fly to this event not only to see Made-in-Japan brands, but also exhibit from all corners of the world.
While the show is becoming more international, the most valuable feature of this show different from others is the number of elaborate tequeniques and sharp designs of Japanese companies. Since the show is important according to keep up to date and to look for new customers at the show, many of Japanese famous companies also join the show every year such as; Samsonite Japan, WORLD, TOKO LIMY CO., LTD., etc. Made-in-Japan products/manufacturers are admired not only by international visitors but also by Japanese visitors. The show reflects these positive comments of exhibitors, and actually there are strong demands for them. Show Management sees its future opportunities in developing these extraordinary features to make the show more international.
MADE-IN-JAPAN COLLECTION
The most attractive feature of the show is “Made-in-Japan” collection!
As many of us imagine, Japanese companies’ technologies and designs are very popular for its quality. A lot of Japanese exhibitors showcases ones that cannot be seen at other shows in the world. For instance, kimono made out of denim for daily casual style, bags with Japanese traditional patterns, and perfectly designed white t-shirts made in Japan attract more visitors.
Another feature is “Designers Gate”, where many emerging Japanese designers gather. Visitors were excited looking at up-and- coming designs/items produced by young enthusiastic designers.
MORE INTERNATIONAL –INTERACTIVE BUSINESS
As written in “overview”, the number of international exhibitors and visitors has been increased incredibly since the April show launched in 2014.
It’s notable that over 40 Bangladesh companies has exhibited under Bangladesh pavilion. This country is now well-known for the next base of apparel manufacturing. Also, thanks to Japanese governmental institution, the country is getting more attention from Japanese buyers, and the amount of import from Bangladesh is increasing rapidly. To accelerate business opportunities for Bangladesh exhibitors, Show Management held a special seminar on Japanese business customs to yield results of the show. Exhibitors took actions what they learned at the seminar, and many business talks took place at the pavilion.
“Mode in France”, an exhibition which has been introduced mid to high class French apparel brands to Japan, joined FASHION WORLD TOKYO as a part of areas in the show. Since many Japanese consumers prefer French brands, the area was filled up with passionate buyers. Moreover, worldwide area such as “European Collection”, “American Street”, Pavilions of Germany, Portugal, Taiwan, China, Indonesia, Thailand etc. caught a lot of attentions too.
PASSIONATE BUYERS –MATCHMAKING SERVICES
Show Management invited “Premium Buyers” and multilingual staff guided each of them to have productive business meetings with exhibitors. This program allowed to arrange over 680 business talks. Some of these talks ended up with order on-site or went deeper that was about to be real orders.
Show Management also organised a “Matchmaking Service” for visitors to pick up exhibitors that were interested in them by hearing their needs, and guided around exhibitors. Since it was very hard to go through exhibitors in details during the limited show period, this service was very much appreciated by many buyers. As a result, more than 1,000 business meetings were arranged. These services are indeed making the quality of the show higher and cannot be seen in any other shows.
JOIN US AT NEXT SHOWS
The next show on 22 – 24 October., 2018 and on 27 – 29 March., 2019 at Tokyo Big Sight, JAPAN will be held and become even more international, gathering 1030* and 25,000* visitors. (*expected) Undoubtedly exhibitors were very much satisfied with the show in 2018 April, as reflected in the number of booking and reservation for our next shows.
As shown below, most of the exhibit spaces for FASHION WORLD TOKYO 2018 October and 2019 March were booked in the end of the current show, mostly by the exhibitors of this year who aimed to reserve a larger space for the next time, and also by many new comers who saw the potentials in this event.
Therefore, early booking is highly recommended!
DETAILS of the NEXT SHOW
Contact show management and join NOW!
>> http://www.fashion-tokyo.jp/en/ex/ <<
Or mail to: fwt@reedexpo.co.jp
Contact show management and join NOW!
>> http://www.fashion-tokyo.jp/en/ex/ <<
Or mail to: fwt@reedexpo.co.jp
USEFUL LINKS
Exhibiting Inquiry: http://www.fashion-tokyo.jp/en/ex/
Request for Visitor’s Ticket : http://www.fashion-tokyo.jp/en/inv/
Media Inquiry: http://www.fashion-tokyo.jp/en/shuzai/
News Release: http://www.fashion-tokyo.jp/en/press/release/
Visitor Count: http://www.fashion-tokyo.jp/en/spring/doc/tac/
2018 Exhibitor & Product Search: http://www.fashion-tokyo.jp/en/eguide/
CONTACT
FASHION WORLD TOKYO Show Management, Reed Exhibitions Japan Ltd.
TEL: +81-3-3349-8519 Website: http://www.fashion-tokyo.jp/en/
> > To Exhibit
Attn: English: Yuri Terao (Ms.), Etuyuki Fukaya (Mr.),
Chinese: Ei Iwasaki (Ms.), Korean: Choi Ilyong (Mr.)
Email: fwt@reedexpo.co.jp
To Visit (Visitor’s Registration for the next show)
Online Form: http://www.fashion-tokyo.jp/en/inv/
Or contact: Email: visitor-eng.fwt@reedexpo.co.jp