Post Show Report on FASHION WORLD TOKYO 2018 [APRIL] - Breakthrough the way to “Asian Hub”


Venue: Tokyo Big Sight, Japan
Organizer: Reed Exhibitions Japan Ltd.



Achieved a Huge Success!

Breakthrough the way to “Asian Hub“

FASHION WORLD TOKYO 2018 [APRIL], Japan’s largest exhibition for fashion industry, was held  on 4-6 April., 2018 and ended with a huge success.

The show consist of 7 specialised shows to cover whole supply chain of the fashion industry. At its 5th  edition, April 2018 show gathered AW collection and attracted professionals in the industry from all  over the world.

Indeed stepped forward to make the show as an “Asian Hub” of the industry.




Exhibition Title:

4 [Wed] – 6 [Fri] April., 2018

Tokyo Big Sight, Japan

Organised by:
Reed Exhibitions Japan Ltd.

Co-held Event:

Manufacturers/Wholesalers/Trading Agents dealing in:
– Women’s, Men’s Wear
– Bags
– Shoes
– Accessories
– OEM/Sourcing
– Textiles etc.

Buyers from:
– Department Stores
– Boutiques
– Mass Retailers
– Online Stores
– Importers                etc.

Professionals from:
– Fashion Manufacturers
– Press
– Fashion Industries


FASHION WORLD TOKYO [APRIL] has established following its autumn edition and the show is
now well known for Japan’s largest fashion trade show.
The show offers the best business platform to professionals in the industries by covering whole
supply chains of the fashion industries from production to brands and by providing educational
opportunities at conference programs. It is a must-attend event to catch up with Japanese market and
also getting popular among Asian market as the number of international participants increases year
by year.
FASHION WORLD TOKYO consists of 7 specialised shows under 2 big pillars.
One is “Brand Products”. 5 shows are themed each category of fashion item (FASHION WEAR
and provide the best venue sourcing for buyers, importers, distributors of various retailers.
The other one is “Manufacturing”. FASHION SOURCING TOKYO and TEXTILE TOKYO offer
various solutions for apparel manufacturers, designers, new comers starting brands and so on.
Here is an example of actual story seen at the show that proves this show is one-stop event for the
fashion business.
A fashion designer came to the exhibition to find a fashion manufacturer for his design. He used
“Matchmaking Service” (details in the next page), and after going around many exhibitors , he
successfully made a contract with one of the exhibitors. Then he also visited “booth reservation
counter” to book his very own booth for the next event so that he can effectively start to sell off his
This example shows how the FASHION WORLD TOKYO is effective for those who work in
fashion industries.

Another important feature is that the show gathers many Asian buyers. The number of international  visitors is, as estimated, remarkably increased and this year it broke the record that FASHION  WORLD TOKYO had before. Asian buyers from Korea, China, Taiwan, Indonesia, Malaysia,  Singapore, Philippines, etc. fly to this event not only to see Made-in-Japan brands, but also exhibit  from all corners of the world.

While the show is becoming more international, the most valuable feature of this show different  from others is the number of elaborate tequeniques and sharp designs of Japanese companies. Since  the show is important according to keep up to date and to look for new customers at the show, many  of Japanese famous companies also join the show every year such as; Samsonite Japan, WORLD,  TOKO LIMY CO., LTD., etc. Made-in-Japan products/manufacturers are admired not only by  international visitors but also by Japanese visitors. The show reflects these positive comments of  exhibitors, and actually there are strong demands for them. Show Management sees its future  opportunities in developing these extraordinary features to make the show more international.


The most attractive feature of the show is  “Made-in-Japan” collection!

As many of us imagine, Japanese companies’  technologies and designs are very popular for  its quality. A lot of Japanese exhibitors  showcases ones that cannot be seen at other  shows in the world. For instance, kimono  made out of denim for daily casual style, bags  with Japanese traditional patterns, and  perfectly designed white t-shirts made in  Japan attract more visitors.

Another feature is “Designers Gate”, where  many emerging Japanese designers gather.  Visitors were excited looking at up-and-  coming designs/items produced by young  enthusiastic designers.


As written in “overview”, the number of international  exhibitors and visitors has been increased incredibly  since the April show launched in 2014.

It’s notable that over 40 Bangladesh companies has  exhibited under Bangladesh pavilion. This country is  now well-known for the next base of apparel  manufacturing. Also, thanks to Japanese governmental  institution, the country is getting more attention from  Japanese buyers, and the amount of import from  Bangladesh is increasing rapidly. To accelerate business  opportunities for Bangladesh exhibitors, Show  Management held a special seminar on Japanese  business customs to yield results of the show. Exhibitors  took actions what they learned at the seminar, and many  business talks took place at the pavilion.

“Mode in France”, an exhibition which has been introduced mid to high class French apparel brands  to Japan, joined FASHION WORLD TOKYO as a part of areas in the show. Since many Japanese  consumers prefer French brands, the area was filled up with passionate buyers. Moreover,  worldwide area such as “European Collection”, “American Street”, Pavilions of Germany, Portugal,  Taiwan, China, Indonesia, Thailand etc. caught a lot of attentions too.


Show Management invited “Premium Buyers” and  multilingual staff guided each of them to have  productive business meetings with exhibitors. This  program allowed to arrange over 680 business talks.  Some of these talks ended up with order on-site or  went deeper that was about to be real orders.

Show Management also organised a “Matchmaking  Service” for visitors to pick up exhibitors that were  interested in them by hearing their needs, and guided  around exhibitors. Since it was very hard to go  through exhibitors in details during the limited show  period, this service was very much appreciated by  many buyers. As a result, more than 1,000 business  meetings were arranged. These services are indeed  making the quality of the show higher and cannot be  seen in any other shows.


The next show on 22 – 24 October., 2018 and on 27 – 29 March., 2019 at Tokyo Big Sight, JAPAN  will be held and become even more international, gathering 1030* and 25,000* visitors. (*expected)  Undoubtedly exhibitors were very much satisfied with the show in 2018 April, as reflected in the  number of booking and reservation for our next shows.

As shown below, most of the exhibit spaces for FASHION WORLD TOKYO 2018 October and  2019 March were booked in the end of the current show, mostly by the exhibitors of this year who  aimed to reserve a larger space for the next time, and also by many new comers who saw the  potentials in this event.

Therefore, early booking is highly recommended!


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FASHION WORLD TOKYO Show Management, Reed Exhibitions Japan Ltd.
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Attn: English: Yuri Terao (Ms.), Etuyuki Fukaya (Mr.),
Chinese: Ei Iwasaki (Ms.), Korean: Choi Ilyong (Mr.)

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