Advertising and Marketing

Launch of “wasabi”, a new media website aimed at expanding Japanese culture overseas

〜More than 500,000 Unique Visitors and Page Likes within the first 3 months of beta〜
TOKYO – November 11, 2015 – Carpe Diem Co., Ltd. (Headquarters: Shibuya, Tokyo/ CEO: Makoto Sasaki), is proud to announce that its worldwide-oriented media “wasabi” (, reached more than 500,000 monthly unique users and Facebook page likes, as of October 2015.

wasabi ( Home Page

“wasabi” is a media website that introduces Japanese culture and contents to foreign users. In late October — less than 3 months since its August beta release — the website earned more than 500,000 monthly unique users and reached 500,000 likes on its Facebook page.

“wasabi” started with an objective to share information about Japan its art and creative works to everyone, without any country or border limitations.
wasabi’s broad range of content aims at capturing the user’s interest in various aspects of Japan, such as Japanese culture and traditions, regional information, food, fashion, and more.
In order for users to learn about Japan’s most authentic trends and customs, wasabi mainly features Japanese writers sharing the latest trends from Japan.

Article samples on “wasabi (”

wasabi’s content is currently available only in English, however, with web accesses from more than 200 countries around the globe, multi-lingual support is currently under development and its first features will be launched within the year.

“wasabi”’s aim is not just to share information, but to become a true point of reference in the media landscape about Japan. While actively making efforts to enrich wasabi’s media content, additional services will be implemented in the future in order to increase its user experience.

About Carpe Diem Co., Ltd.

[Company Overview]
Company Name: Carpe Diem Co., Ltd.
Representative: Makoto Sasaki, Representative Director and CEO
Headquarters: 6-23-11 Jingumae, Shibuya, Tokyo
Established: June, 2015

[Media Contact]
Company Name: Carpe Diem Co., Ltd.
Contact Person: Emi Yamamoto
TEL: 03-6805-0270 MAIL: