Advertising and Marketing Business Education

BISCUE App Released Courses about Japanese Business Culture in 7 Languages

Online PR News – 18-July-2013 –The Shubiki Corporation, Japan‘s leading business content provider, has released the courses entitled “How to Behave at Work in Japan – Orders” in 7 languages for its business skills applications “BISCUE App” and “BISCUE e-Learning/m-Learning”.

While Japanese companies increase the employment of non-Japanese workers, they often face difficulties or conflicts with real business operations because of the differences between business culture of various countries.

In order to avoid these situations and proceed with business smoothly, it is esssential to communicate Japanese business customs and communication styles to the global staff to help them understand those characteristics. However, there are not enough tools to provide cross-cultural training to solve these problems.

Under such circumstances, “BISCUE App” which is an educational application for business via smartphones and tablets has offered the series of “Business Assimilation” for non-Japanese businesspersons.

The new series entitled “How to Behave at Work in Japan – Orders” is designed for foreign staff to learn the customs and way of thinking relating to orders given by superiors of Japanese companies. This is achieved through side-by-side translation between their mother tongue and Japanese.

This release also includes multi-language learning courses for Japanese businesspersons who work with foreign staff or work overseas, while providing practical materials to introduce Japanese systems to foreign people in English and various other languages.

These multilingual courses are also available in the flat-rate e-Learning/m-Learning libraries “BISCUE LS”.

*** About the courses ***
(For non-Japanese businesspersons)
* 6 courses:
– In Japanese with translation in 6 languages
* Structure:
– Keywords/Multiple-choice tests and results/Explanation
(In Japanese with translation in each language)
– Additional explanations (In each language)
* Remarks:
– Japanese audio narration is included.

(For Japanese businesspersons)
* 6 courses:
– In 6 languages with Japanese translation
* Structure:
– Keywords/Multiple-choice tests and results/Explanation
(In each language with Japanese translation)
– Additional explanations (In Japanese)
* Remarks:
– Audio narration in each language is included.

*** About BISCUE App ***
– Application name: BISCUE (Product name: BISCUE App)
– Compatible with iPhone, iPad, and iPod touch. Requires iOS 5.1 or later.
(Compatible with other platforms in the future)
– Language: Japanese, English, Chinese, Spanish, Latin American Spanish, Portuguese and French
– Title: “How to Behave at Work in Japan – Orders”

*** About BISCUE e-Learning/m-Learning ***
– Language: Japanese, English, Chinese, Spanish, Latin American Spanish, Portuguese and French
– Title: “How to Behave at Work in Japan – Orders”

Since 1993, the Shubiki Corporation has been a supplier of business education materials entitled “BISCUE” (short for “Business Rescue”) to a variety of companies and enterprises in Japan. BISCUE presently provides approx. 550 different courses, and is now available as an application for smartphones and tablets. BISCUE App has been developed around the most current training materials being used in Japanese business, and is available in several localized versions, including English, Chinese, Spanish, French and Portuguese for use by their respective native learners.

A major component of the BISCUE App content is its ability to go into the detailed aspects of business in practice, rather than just describing the theories. With the use of QBL (Question Based Learning), BISCUE App constantly motivates its users and allows them to learn the practical know-hows of business in combination with descriptive narrations.

For the details, please refer to: BISCUE App BISCUE e-Learning/m-Learning

*** About Shubiki Corporation ***
The Shubiki Corporation is a cross-media digital content provider of various business subjects. The content including approximately 550 pre-packaged titles are provided under the brand names of “BISCUE App” and “BISCUE e-Learning/m-Learning”.
The courses are used mainly by organizational users in Japan which include global corporations, small and medium sized companies, the government, public organizations, and universities.

iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Please contact the following concerning this press release.

Harumi Yoshida
Senior Managing Director
Shubiki Corporation
10-1 Takadanobaba 2-Chome, Shinjuku-ku, Tokyo, 169-0075 Japan (App) (e-Learning and m-Learning)
E-mail: glb (@)
tel. +81-3-3208-4276