Gaming Sports

Cygames and Juventus F.C. Agree to Recommence Sponsorship Deal

Cygames is proud to announce that it is once more an official sponsor of the Italian premier Serie A soccer team, Juventus F.C. (Juventus Football Club S.p.A.). The two-year sponsorship period will begin in July 2020 and run through to the end of June 2022.

As part of this momentous agreement, Juventus F.C. will wear uniforms bearing the Cygames logo on the back in Serie A, Coppa Italia, and international friendly matches. The Cygames logo will also be visible in Juventus F.C.’s home stadium, Allianz Stadium.


About Juventus F.C.

Juventus F.C. (Juventus Football Club S.p.A.) is a professional soccer club founded in 1897 in Turin, Italy.

The team is a member of the premier Italian professional soccer league, Serie A and the holder of the most championship wins (Scudetto) in the league’s history. Juventus F.C. also claimed the top spot during the 2018-2019 season, boasting a record 8-win streak as champions.

Juventus F.C. calls the Allianz Stadium home and sports the bianconeri (black and white) striped uniform. The team has a long tradition and an ardent core of fans, who have given the team many affectionate nicknames including “I Bianconeri” (The Black and Whites) and Juve. Its members include top-tier athletes such as Cristiano Ronaldo and Paulo Dybala.

A Comment from Mr. Koichi Watanabe, President of Cygames

“I am thrilled to be renewing our sponsorship agreement with an esteemed partner who shares so many of the same values and has taken up new challenges with us.

Although our main business is in video games, at Cygames we think in broader terms. Through various other fields including sports, we strive to become a top-tier brand that delivers happiness and dreams to the global community via entertainment, while also contributing to society via a sharing of values.

We hope that through our continued partnership, we can create and disseminate new values together.”

A Comment from Mr. Giorgio Ricci, Juventus F.C. CRO (Chief Revenue Officer)

“Throughout the course of our partnership, we have seized many victories. And now, we have come together again to reach for ever-greater heights.

Several months have passed since we entered this challenging phase in all of our lives. We hope that by joining our brands, we can synergize our energies and become better together. Individually we are vigorous and strong; our renewed partnership symbolizes the strengthening of these characteristics. We will walk together once more, with our eyes on the positive future ahead.”

Cygames develops and publishes games, animation, and a variety of other contents to a global audience in over 150 regions. In order to fulfill its mission to be “The Best in Entertainment,” Cygames continues to aim higher to deliver high-quality entertainment to one and all.

The promotional video can be viewed on the official Cygames Channel on YouTube.

For more information, please contact:
Sumitomo-Fudousan Shibuya Garden Tower 15F,
16-17 Nanpeidai-cho, Shibuya-ku, Tokyo 150-0036