Business Mobile Telecommunications

Blancco Mobile Data Erasure Solution to Support KDDI Trade-in Program in Japan

JOENSUU, Finland, July 2, 2013 /PRNewswire/ — Far more secure than simple factory resets, Blancco’s proven erasure software completely erases data from trade-in phones

Blancco, the global leader in data erasure and computer reuse solutions, has announced that its flagship product for erasing data from smartphones and tablets has been selected by KDDI Corporation and Okinawa Cellular Telephone Company (OCT) for use in their trade-in program.

The TÜV-approved Blancco Mobile solution is already used by many organizations to eliminate the risk of costly data breaches and comply with standards and regulations pertaining to data privacy.

“We are pleased to be selected to partner with KDDI and OCT in their trade-in program,” said Kim Väisänen, CEO and Co-Founder of Blancco. “It is yet another example of how Blancco Mobile plays a vital security role whenever mobile devices change hands. We commend both organizations for making this best practice part of their program.”

Set to begin June 27 in all au Shop(s) and some of its partner outlets all over Japan, the trade-in program’s purpose is to help users switch to new phones and make the transition secure and convenient.

Blancco Mobile is designed to securely erase a smartphone’s internal and external memory. Restoring factory settings does not ensure that data is permanently destroyed because data can still be recovered afterwards. Blancco Mobile permanently erases all user data such as emails, contacts and text messages facilitating the safe reuse or resale of the phone. The software also works with tablet computers. Blancco Mobile supports platforms such as iOS (iPhones & iPads), Android phones and tablets, BlackBerry, Nokia Symbian and Windows Mobile.

About Blancco

Blancco is the proven data erasure solution for millions of users around the globe. As the global leader in data erasure and computer reuse solutions, Blancco offers the most certified data erasure solutions within the industry. The company serves users across a wide range of industries, including banking, finance, government and defense. The company’s products are highly valued by IT asset disposal professionals around the world. Blancco operates from an extensive network of international offices and partners across Europe, North America, the Middle East, Russia, Asiaand Australasia. More information is available at

Media Contact:
Monica Shaw

Blancco Oy Ltd.
Kim Väisänen, CEO and Co-Founder

SOURCE Blancco Oy Ltd.