Advertising and Marketing

ESET Tops the Security Software Consumer Satisfaction in Japan for the 3rd Time

 September 4, 2013 – “This is the 3rd consecutive win** for ESET which confirms ESET product lines are the top choice for Japanese consumer segment customers among paid products: leading in eleven out of twelve categories. ESET is the brand of choice for users, who value low demand on the device’s system, fast and high detection levels in AV solutions,“
says Parvinder Walia, Marketing Director for ESET APAC.

ESET has again obtained the top 88.4 points score which is 13 points higher than the closest competitor, Kaspersky® and more than 10 points higher than Kingsoft®, the winner of the non-paid AV category. ESET security solutions were ranked as the best among paid AV products in several categories, including the Response Speed of Resident Software, Security Performance, Support  categories.

ESET is proud to gain ongoing honors from ASCII and support from consumers from the Japanese market, especially thanks to the operations of our long-term partner in Japan – Canon IT Solutions. The Japanese customer base of ESET, known for having high standards on technological quality, service and technical support in Internet Security solutions is growing year by year. Big thanks also goes to ESET teams all over the world working hard to accommodate their needs by improving and developing products’ core functionalities, valued for more than two decades by millions worldwide,”
says Ignacio Sbampato, Chief Sales and Marketing Officer.


ESET Products Lead in Overall Consumer Satisfaction in Japan (Kadokawa ASCII General Research Institute)

comparison table - ESET Products Lead in Overall Consumer Satisfaction in Japan (Kadokawa ASCII General Research Institute)

The Kadokawa ASCII General Research Institute Survey took place on the end of August 2013 and respondents were part of Kadokawa ASCII General Research monitor group (including readers of magazines Shukan ASCII Weekly publication, Mac People, etc.). The respondents evaluated the individual features and overall impression of each company’s product line by ratings “very good” (100 points), “good”, “moderate”, “bad” and “very bad” (0 points).
* Previous company name: ASCII General Research Institute
**It is the 3rd consecutive (2009, 2012, 2013) win for ESET. The research was not conducted in year 2010 and 2011.


About ESET

ESET®, the pioneer of proactive protection and the maker of the award-winning NOD32® technology, is a global provider of security solutions for businesses and consumers. For over 25 years, the Company continues to lead the industry in proactive threat detection. By obtaining the 80th VB100 award in June 2013, ESET NOD32® Antivirus holds the record number of Virus Bulletin “VB100” Awards, and has never missed a single “In-the-Wild” worm or virus since the inception of testing in 1998. In addition, ESET’s NOD32® technology holds the longest consecutive string of the VB100 awards of any other AV vendor. ESET has received a number of accolades from AV-Comparatives, AV-TEST and other organizations. ESET NOD32® Antivirus, ESET Smart Security®, ESET Cyber Security® (solution for Mac), ESET® Mobile Security and IT Security for Business are trusted by millions of global users and are among the most recommended security solutions in the world.

The Company has global headquarters in Bratislava (Slovakia), with regional distribution centers in San Diego (U.S.), Buenos Aires (Argentina), and Singapore; with offices in Jena (Germany), Prague (Czech Republic) and Sao Paulo (Brazil). ESET® has malware research centers in Bratislava, San Diego, Buenos Aires, Singapore, Prague, Košice (Slovakia), Krakow (Poland), Montreal (Canada), Moscow (Russia) and an extensive partner network for more than 180 countries.

Original Source: …Consumer Satisfaction in Japan for the 3rd Time