Japan’s first cigarette with a ”spread filter”! ”Mevius Premium Menthol Spread”

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Updated: August 29, 2013

Tokyo, August 29, 2013 — Japan Tobacco Inc. (JT) (TSE: 2914) has announced three new additions to the 100 percent natural menthol ”Mevius Premium Menthol” lineup. The first in Japan(*) to feature ”spread filters,” ”Mevius Premium Menthol Spread One 100’s,” ”Mevius Premium Menthol Spread 5,” and ”Mevius Premium Menthol Spread 8” are to be rolled out across Japan in early October.

New filter delivers 3D menthol sensation, the first in Japan! Three ”Mevius Premium Menthol Spread” products to be launched

The ”Mevius Premium Menthol Spread” series is a novel lineup of menthol products that have JT’s unique new menthol dispersion filter, termed the ”spread filter.” At its tip this new filter features laser-punctured holes, that disperse the airflow in a previously unexperienced, wider pattern. As a result, consumers can enjoy the sensation of a clean and refreshing 100 percent natural menthol flavor spreading over the mouth, in addition to the tobacco aroma.

The packages adhere to the basic design of light emanating from natural menthol crystals common to all ”Mevius Premium Menthol” products. They are distinguished by a green and yellow color schemes and design markings symbolizing the refreshing menthol aroma emanating from the spread filter and representing the menthol flavor gliding over the palate.

The Company will continue to enhance the brand equity of Mevius through product lineup extensions, with the long-term aim of becoming the number one global premium brand.

(*)

Internal research

Product information of the Mevius brand as of September 30, 2013

Name Launched Price (Yen) Tar Nicotine
Mevius June 1977 410 10mg 0.8mg
Mevius Box October 1993 410 10mg 0.8mg
Mevius 100’s Box June 2009 410 10mg 0.8mg
Mevius Lights July 1985 410 8mg 0.7mg
Mevius Lights Box October 1994 410 8mg 0.7mg
Mevius Lights 100’s Box June 2009 410 8mg 0.7mg
Mevius Super Lights July 1989 410 6mg 0.5mg
Mevius Super Lights Box June 1994 410 6mg 0.5mg
Mevius Super Lights 100’s Box December 2006 410 6mg 0.5mg
Mevius Extra Lights August 1998 410 3mg 0.3mg
Mevius Extra Lights Box June 1995 410 3mg 0.3mg
Mevius Extra Lights 100’s Box June 1996 410 3mg 0.3mg
Mevius One March 2003 410 1mg 0.1mg
Mevius One Box December 1999 410 1mg 0.1mg
Mevius One 100’s Box February 1998 410 1mg 0.1mg
Mevius Impact One 100’s Box May 2008 410 1mg 0.1mg
Mevius D-SPEC Super Lights Box December 2007 410 6mg 0.5mg
Mevius D-SPEC One 100’s Box January 2011 410 1mg 0.1mg
Mevius Style Plus 6 January 2012 410 6mg 0.5mg
Mevius Style Plus One January 2012 410 1mg 0.1mg
Mevius Premium Menthol One February 2013 410 1mg 0.1mg
Mevius Premium Menthol One 100’s February 2013 410 1mg 0.1mg
Mevius Premium Menthol 5 February 2013 410 5mg 0.4mg
Mevius Premium Menthol 8 March 2013 410 8mg 0.7mg
Mevius Premium Menthol Option One 100’s May 2013 410 1mg 0.1mg
Mevius Premium Menthol Option 5 May 2013 410 5mg 0.5mg
Mevius Premium Menthol Option 8 May 2013 410 8mg 0.7mg
Mevius Premium Menthol Spread One 100’s September 2013 410 1mg 0.1mg
Mevius Premium Menthol Spread 5 September 2013 410 5mg 0.5mg
Mevius Premium Menthol Spread 8 September 2013 410 8mg 0.7mg

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Japan Tobacco Inc. is a leading international tobacco product company. Its products are sold in over 120 countries and its internationally recognized brands include Winston, Camel, Mevius/Mild Seven and Benson & Hedges. With diversified operations, JT is also actively present in pharmaceuticals, beverages and processed foods. The company’s revenue was JPY 2.120 trillion (US$22,543 million(*)) in the fiscal year ended March 31, 2013.

* Translated at the rate of JPY 94.05 per $1, as of March 29, 2013

Original Source: Japan Tobacco Inc. (via noodls) / Japan‘s first cigarette with…